{"id":86329,"date":"2024-05-20T11:02:25","date_gmt":"2024-05-20T17:02:25","guid":{"rendered":"https:\/\/www.unan.edu.ni\/?p=86329"},"modified":"2024-05-20T11:25:17","modified_gmt":"2024-05-20T17:25:17","slug":"cur-matagalpa-de-la-unan-managua-celebra-el-dia-internacional-del-mercadologo","status":"publish","type":"post","link":"https:\/\/www.unan.edu.ni\/index.php\/notas-informativas\/cur-matagalpa-de-la-unan-managua-celebra-el-dia-internacional-del-mercadologo.odp","title":{"rendered":"CUR-Matagalpa de la UNAN-Managua celebra el D\u00eda Internacional del Mercad\u00f3logo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86329\" class=\"elementor elementor-86329\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54034007 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54034007\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39f16287\" data-id=\"39f16287\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dc542ab elementor-widget elementor-widget-spacer\" data-id=\"5dc542ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636c7e6c elementor-widget elementor-widget-text-editor\" data-id=\"636c7e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNOTICIAS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43150be3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43150be3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-457b4479\" data-id=\"457b4479\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-78f04f84\" data-id=\"78f04f84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1bfd08cf\" data-id=\"1bfd08cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fd09cfe elementor-widget elementor-widget-spacer\" data-id=\"7fd09cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301916aa elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"301916aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CUR-Matagalpa de la UNAN-Managua celebra el D\u00eda Internacional del Mercad\u00f3logo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-478f29a2 elementor-widget elementor-widget-spacer\" data-id=\"478f29a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b496081 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b496081\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3b85918c\" data-id=\"3b85918c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28dd4330 elementor-widget elementor-widget-image\" data-id=\"28dd4330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"576\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-1-mercadologo-1-1.jpg\" class=\"attachment-full size-full wp-image-86334\" alt=\"CUR-Matagalpa de la UNAN-Managua celebra el D\u00eda Internacional del Mercad\u00f3logo\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-1-mercadologo-1-1.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-1-mercadologo-1-1-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-1-mercadologo-1-1-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-1-mercadologo-1-1-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8b9b49 elementor-widget elementor-widget-post-info\" data-id=\"7b8b9b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-aa4fcf3 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/author\/dci\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tDirecci\u00f3n de Comunicaci\u00f3n Institucional\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e1ee0d7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/odp\/notas-informativas\" class=\"elementor-post-info__terms-list-item\">notas informativas<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22b7949 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/2024\/05\/20\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mayo 20, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773b995a elementor-widget elementor-widget-text-editor\" data-id=\"773b995a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En saludo al 129 aniversario del natalicio del General Augusto C. Sandino, el Centro Universitario Regional de Matagalpa de la UNAN-Managua celebr\u00f3 el D\u00eda Internacional del Mercad\u00f3logo con diferentes actividades en la que participaron estudiantes, docentes y personal administrativo del CUR, representantes del Ministerio de Econom\u00eda Familiar Comunitaria, Cooperativa y Asociativa (MEFCCA) y diferentes empresas del departamento.<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-86330 size-full\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada-mercadologo.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada-mercadologo.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada-mercadologo-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada-mercadologo-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada-mercadologo-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>En su saludo, la maestra Martha Gonz\u00e1lez Altamirano, directora del CUR-Matagalpa resalt\u00f3 la incidencia de esta disciplina en la din\u00e1mica funcional en las empresas del pa\u00eds, su aporte mediante estrategias para el crecimiento de un negocio y los procesos de investigaci\u00f3n e innovaci\u00f3n que conlleva, \u00abel mercad\u00f3logo es actor clave para el crecimiento de un negocio, es el responsable de que un producto se pueda posicionar en el mercado. La UNAN-Managua fomenta la investigaci\u00f3n de esta rama de las ciencias econ\u00f3micas, as\u00ed como las nuevas tendencias a trav\u00e9s de diversos proyectos que permiten formar profesionales competentes y capacitados\u00bb.<\/p><p>La carrera de Mercadotecnia cuenta con una matr\u00edcula que supera los 200 estudiantes, quienes aprovechan los espacios de participaci\u00f3n para crear productos y proyectos innovadores. En la actividad se realiz\u00f3 una conferencia sobre Registro de Marcas, impartida por el Ing. Carlos Ulises Gonz\u00e1lez, representante del MEFCCA, con el objetivo de fortalecer capacidades en los estudiantes sobre las patentes de las marcas de negocios.\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-86333\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-3-mercadologo.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-3-mercadologo.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-3-mercadologo-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-3-mercadologo-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Parrafo-3-mercadologo-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>Asimismo, se llev\u00f3 a cabo un foro de satisfacci\u00f3n de los consumidores, donde participaron cinco empresas, las que desde sus experiencias compartieron los logros y desaf\u00edos del mercadeo como parte del acercamiento de los estudiantes a este entorno. Tambi\u00e9n se realiz\u00f3 una feria de alimentos y productos de belleza elaborados por los estudiantes de la carrera, quienes participaron en din\u00e1micas que premiaron la creatividad y an\u00e1lisis de los participantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63200b98 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"63200b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"63200b98\" data-elementor-lightbox-title=\"Galer\u00e1 2 mercad\u00f3logo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODYzMzUsInVybCI6Imh0dHBzOlwvXC93d3cudW5hbi5lZHUubmlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcL0dhbGVyYS0yLW1lcmNhZG9sb2dvLmpwZyIsInNsaWRlc2hvdyI6IjYzMjAwYjk4In0%3D\" href=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Galera-2-mercadologo.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Galera-2-mercadologo.jpg\" 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