{"id":82406,"date":"2024-04-25T13:55:16","date_gmt":"2024-04-25T19:55:16","guid":{"rendered":"https:\/\/www.unan.edu.ni\/?p=82406"},"modified":"2024-04-25T15:12:07","modified_gmt":"2024-04-25T21:12:07","slug":"francisco-salgado-rodriguez-entre-la-mercadotecnia-y-la-innovacion","status":"publish","type":"post","link":"https:\/\/www.unan.edu.ni\/index.php\/vida-universitaria\/francisco-salgado-rodriguez-entre-la-mercadotecnia-y-la-innovacion.odp","title":{"rendered":"Francisco Salgado Rodr\u00edguez, entre la mercadotecnia y la innovaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"82406\" class=\"elementor elementor-82406\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c809842 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c809842\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74caccd0\" data-id=\"74caccd0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47666b56 elementor-widget elementor-widget-spacer\" data-id=\"47666b56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55cf79bb elementor-widget elementor-widget-text-editor\" data-id=\"55cf79bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNOTICIAS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a9b2430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a9b2430\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6856d652\" data-id=\"6856d652\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-79d1e471\" data-id=\"79d1e471\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-31d44dd2\" data-id=\"31d44dd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16711803 elementor-widget elementor-widget-spacer\" data-id=\"16711803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3135f5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2b3135f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Francisco Salgado Rodr\u00edguez, entre la mercadotecnia y la innovaci\u00f3n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26dc23cd elementor-widget elementor-widget-spacer\" data-id=\"26dc23cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e27b777 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e27b777\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5c61115d\" data-id=\"5c61115d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b1c77a5 elementor-widget elementor-widget-image\" data-id=\"1b1c77a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"576\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada.png\" class=\"attachment-full size-full wp-image-82448\" alt=\"\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada.png 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada-300x160.png 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada-1024x546.png 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/Portada-768x410.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f10cde2 elementor-widget elementor-widget-post-info\" data-id=\"1f10cde2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-aa4fcf3 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/author\/dci\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tDirecci\u00f3n de Comunicaci\u00f3n Institucional\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e1ee0d7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/odp\/vida-universitaria\" class=\"elementor-post-info__terms-list-item\">Vida universitaria<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22b7949 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/2024\/04\/25\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>abril 25, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4611e0 elementor-blockquote--skin-quotation elementor-widget elementor-widget-blockquote\" data-id=\"4611e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tEstoy m\u00e1s que convencido del rol fundamental del mercad\u00f3logo en el desarrollo sostenible del pa\u00eds\u00bb.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1761500b elementor-widget elementor-widget-text-editor\" data-id=\"1761500b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La excelencia acad\u00e9mica ha acompa\u00f1ado a Francisco Enrique Salgado Rodr\u00edguez en todas las etapas de su formaci\u00f3n. Obtuvo reconocimiento por lectura fluida a temprana edad, y en dos ocasiones particip\u00f3 en las Olimpiadas de Matem\u00e1ticas organizadas por el Ministerio de Educaci\u00f3n (MINED). Actualmente, cursa tercer a\u00f1o de la carrera de Mercadotecnia, en el CUR-Estel\u00ed UNAN-Managua. Como universitario, asegura haber obtenido muchos aprendizajes, gracias a su disposici\u00f3n de aceptar nuevos desaf\u00edos y siempre trabajar con excelencia para alcanzar cada una de sus metas.<\/p><p>En el \u00e1mbito de la Mercadotecnia, refiere que su hermana, egresada de dicha carrera, ha sido su inspiraci\u00f3n. \u00abDesde mi ni\u00f1ez, me contaba cosas fascinantes sobre el marketing, (datos curiosos sobre la publicidad, el servicio al cliente, la psicolog\u00eda del color) y, de vez en cuando, me involucraba en sus tareas (videos, publicaciones, fotograf\u00edas), todo eso me motiv\u00f3 a estudiar esta carrera. Hoy, estoy m\u00e1s que convencido del rol fundamental del mercad\u00f3logo en el desarrollo sostenible del pa\u00eds\u00bb.<\/p><p>En su tr\u00e1nsito por la educaci\u00f3n superior, Francisco destaca que su mayor satisfacci\u00f3n ha sido participar en diferentes temporadas de innovaci\u00f3n, en las que ha podido desarrollar los conocimientos adquiridos para solucionar problem\u00e1ticas y satisfacer necesidades reales, que requieren de mucha creatividad. Asegura que el trabajo en equipos multidisciplinarios le ha permitido superar cada d\u00eda nuevos desaf\u00edos y reinventarse constantemente.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-82454\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-15-copia.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-15-copia.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-15-copia-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-15-copia-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-15-copia-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>Recuerda con mucha emoci\u00f3n su participaci\u00f3n en el Hackathon, en el que logr\u00f3 clasificar a la etapa final, junto a su equipo. \u00abA pesar de ser una jornada de 24 horas ininterrumpidas de trabajo en conjunto, comprend\u00ed que todo el esfuerzo realizado vali\u00f3 la pena. Aprecio a los profesores que nos acompa\u00f1aron durante toda la jornada y a los estudiantes con los que compart\u00ed en esa valiosa experiencia de aprendizaje\u00bb.<\/p><p>De igual manera, Francisco aprovecha los espacios de aprendizaje que ofrece el CUR-Estel\u00ed UNAN-Managua para su formaci\u00f3n integral. As\u00ed pues, se ha inscrito en m\u00e1s de 14 cursos libres, entre los que destacan: Lenguaje de se\u00f1as, Excel b\u00e1sico y avanzado, Fotograf\u00eda, Dise\u00f1o Gr\u00e1fico, Legislaci\u00f3n para Ciencias Econ\u00f3micas, Propiedad intelectual, Docencia Universitaria con \u00e9nfasis en Curr\u00edculo por Competencias, entre otros. De esta manera, ha adquirido competencias complementarias a su profesi\u00f3n y compartido conocimientos con estudiantes de otros Departamentos Acad\u00e9micos. Una muestra de ello, es que recientemente dise\u00f1\u00f3 una plataforma digital para el aprendizaje de lengua de se\u00f1as, la que present\u00f3 a la Asociaci\u00f3n de Sordos de Nicaragua, con sede en Estel\u00ed.\u00a0<\/p><p>A sus 18 a\u00f1os, Francisco est\u00e1 consciente de que todos sus logros han sido posibles gracias a su familia, que lo apoya incondicionalmente en todo lo que se propone. De igual manera, sus docentes mentores, que lo han motivado constantemente y enriquecido sus expectativas en la carrera.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e81f1f3 elementor-share-buttons--skin-framed elementor-share-buttons--shape-rounded elementor-share-buttons--view-icon elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"2e81f1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-29e06a14\" data-id=\"29e06a14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12bd7ce5 elementor-widget elementor-widget-spacer\" data-id=\"12bd7ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-73af64b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73af64b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f6cb9c0\" data-id=\"1f6cb9c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-308517a8 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"308517a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPerfiles\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-345b41d6 elementor-widget elementor-widget-spacer\" data-id=\"345b41d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec6ee2c elementor-hidden-tablet elementor-hidden-phone elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"7ec6ee2c\" data-element_type=\"widget\" data-e-type=\"widget\" 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