{"id":187390,"date":"2026-10-20T14:55:29","date_gmt":"2026-10-20T20:55:29","guid":{"rendered":"https:\/\/www.unan.edu.ni\/?p=187390"},"modified":"2026-10-20T16:09:04","modified_gmt":"2026-10-20T22:09:04","slug":"benjamin-betanco-la-pasion-por-las-ventas-me-llevo-a-estudiar-mercadotecnia","status":"publish","type":"post","link":"https:\/\/www.unan.edu.ni\/index.php\/vida-universitaria\/benjamin-betanco-la-pasion-por-las-ventas-me-llevo-a-estudiar-mercadotecnia.odp","title":{"rendered":"Benjam\u00edn Betanco: \u00abLa pasi\u00f3n por las ventas me llev\u00f3 a estudiar Mercadotecnia\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"187390\" class=\"elementor elementor-187390\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22172339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22172339\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-681415eb\" data-id=\"681415eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-51b5549e\" data-id=\"51b5549e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-326c5942\" data-id=\"326c5942\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de64334 elementor-widget elementor-widget-spacer\" data-id=\"5de64334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9287bd1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9287bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Benjam\u00edn Betanco: \u00abLa pasi\u00f3n por las ventas me llev\u00f3 a estudiar Mercadotecnia\u00bb<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdaf759 elementor-widget elementor-widget-spacer\" data-id=\"2cdaf759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51bbbc36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51bbbc36\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2944319\" data-id=\"2944319\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7412f2e7 elementor-widget elementor-widget-image\" data-id=\"7412f2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"576\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4.jpg-5.jpeg\" class=\"attachment-full size-full wp-image-187392\" alt=\"Benjam\u00edn Betanco: \u00abLa pasi\u00f3n por las ventas me llev\u00f3 a estudiar Mercadotecnia\u00bb\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4.jpg-5.jpeg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4.jpg-5-300x160.jpeg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4.jpg-5-1024x546.jpeg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4.jpg-5-768x410.jpeg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ba9b5b elementor-widget elementor-widget-post-info\" data-id=\"20ba9b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-aa4fcf3 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/author\/dci\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tDirecci\u00f3n de Comunicaci\u00f3n Institucional\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e1ee0d7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/odp\/vida-universitaria\" class=\"elementor-post-info__terms-list-item\">Vida universitaria<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22b7949 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/2026\/10\/20\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>octubre 20, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2605136b elementor-widget elementor-widget-text-editor\" data-id=\"2605136b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A sus 28 a\u00f1os, Benjam\u00edn Betanco combina tres facetas que a primera vista podr\u00edan parecer diferentes: es ingeniero civil, estudia Mercadotecnia en UNAN-Managua\/CUR-Estel\u00ed y es emprendedor. Actualmente dirige una empresa dedicada al sector de bienes ra\u00edces en este departamento, mientras contin\u00faa form\u00e1ndose profesionalmente en las aulas universitarias.<\/p><p>Benjam\u00edn protagoniza una historia que inici\u00f3 con muchas dudas sobre su futuro profesional. \u00abNo sab\u00eda exactamente qu\u00e9 quer\u00eda vender, pero ten\u00eda algo muy claro: quer\u00eda vender\u00bb. Con esa inquietud, tom\u00f3 una decisi\u00f3n que pod\u00eda parecer arriesgada, renunci\u00f3 a su trabajo como ingeniero civil para perseguir lo que realmente le apasionaba: las ventas.<\/p><p>Desde joven incursion\u00f3 en la venta de comida r\u00e1pida y tel\u00e9fonos de segunda mano, hasta que empez\u00f3 a cuestionarse cu\u00e1l era su lugar dentro del mundo de las ventas. Finalmente, fue en los bienes ra\u00edces donde identific\u00f3 que pod\u00eda compaginar su formaci\u00f3n como ingeniero civil con la pasi\u00f3n por esta profesi\u00f3n. As\u00ed, se insert\u00f3 en el sector inmobiliario, en una empresa nacional con alcance internacional.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-187586\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/ass.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/ass.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/ass-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/ass-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/ass-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>Las capacitaciones recibidas en la empresa fueron una base para su desempe\u00f1o, pero pronto entendi\u00f3 que crecer depend\u00eda tambi\u00e9n de \u00e9l. De manera autodidacta, se dispuso a investigar, estudiar, preguntar y buscar constantemente nueva informaci\u00f3n. Es ah\u00ed donde tom\u00f3 la decisi\u00f3n de estudiar Mercadotecnia en la UNAN-Managua\/CUR-Estel\u00ed.<\/p><p>Entre sus logros profesionales destaca haber participado en la gesti\u00f3n del espacio donde actualmente funcionan cadenas transnacionales en Estel\u00ed, adem\u00e1s de numerosas operaciones inmobiliarias que le han permitido trabajar con propiedades y clientes importantes de la ciudad.<\/p><p>Con la gu\u00eda de sus docentes ha comprendido que detr\u00e1s de una venta existen t\u00e9cnicas, estrategias y procesos que ayudan a comprender mejor al cliente y aumentan las posibilidades de cerrar una negociaci\u00f3n. Cada uno de esos conocimientos los aplica \u00a0directamente a su negocio. Insta a los j\u00f3venes a prepararse acad\u00e9micamente, aprovechando las oportunidades de formaci\u00f3n que brinda nuestro Gobierno Revolucionario, a no dudar en inscribirse en la Universidad del Pueblo y para el Pueblo, para cumplir sus anhelos y servir eficientemente a la sociedad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e850d4 elementor-share-buttons--skin-framed elementor-share-buttons--shape-rounded elementor-share-buttons--view-icon elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"21e850d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" 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class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7933c6b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7933c6b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4445f954\" data-id=\"4445f954\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47db38c0 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"47db38c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPerfiles\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-244389f4 elementor-widget elementor-widget-spacer\" data-id=\"244389f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a341c elementor-hidden-tablet elementor-hidden-phone elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"e5a341c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tRedes Sociales\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edd38b7 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"7edd38b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/page.php?href=https%3A%2F%2Fwww.facebook.com%2FUNAN.Managua%2F&amp;tabs=timeline&amp;width=340&amp;height=500&amp;small_header=false&amp;adapt_container_width=true&amp;hide_cover=false&amp;show_facepile=true&amp;appId=381465133055178\" width=\"340\" height=\"500\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fc0a9a elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"11fc0a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a class=\"twitter-timeline\" data-lang=\"es\" data-width=\"500\" data-height=\"500\" data-theme=\"light\" href=\"https:\/\/twitter.com\/UNANManagua?ref_src=twsrc%5Etfw\">Tweets by UNANManagua<\/a> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1356f31 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"1356f31\" 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vista podr\u00edan parecer diferentes: es ingeniero civil, estudia Mercadotecnia 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