{"id":183651,"date":"2026-09-09T13:35:53","date_gmt":"2026-09-09T19:35:53","guid":{"rendered":"https:\/\/www.unan.edu.ni\/?p=183651"},"modified":"2026-09-09T13:55:51","modified_gmt":"2026-09-09T19:55:51","slug":"kefir-artesanal-innovacion-universitaria-para-la-salud-y-el-desarrollo-social","status":"publish","type":"post","link":"https:\/\/www.unan.edu.ni\/index.php\/reportajes\/kefir-artesanal-innovacion-universitaria-para-la-salud-y-el-desarrollo-social.odp","title":{"rendered":"K\u00e9fir Artesanal, innovaci\u00f3n alimentaria enfocada al cuidado de la salud y el desarrollo social"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"183651\" class=\"elementor elementor-183651\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-536905e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"536905e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1541971f\" data-id=\"1541971f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb7300 elementor-widget elementor-widget-spacer\" data-id=\"eb7300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4480a55d elementor-widget elementor-widget-text-editor\" data-id=\"4480a55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReportajes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c9db65d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c9db65d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4bb11d0f\" data-id=\"4bb11d0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-207723f7\" data-id=\"207723f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-69d896d4\" data-id=\"69d896d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31df8157 elementor-widget elementor-widget-spacer\" data-id=\"31df8157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710c13be elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"710c13be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">K\u00e9fir Artesanal, innovaci\u00f3n alimentaria enfocada al cuidado de la salud y el desarrollo social<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf39d9e elementor-widget elementor-widget-spacer\" data-id=\"cf39d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-678e6fca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"678e6fca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6183f5bf\" data-id=\"6183f5bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20fe1025 elementor-widget elementor-widget-image\" data-id=\"20fe1025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"576\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2152.JPG.jpg\" class=\"attachment-full size-full wp-image-183654\" alt=\"\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2152.JPG.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2152.JPG-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2152.JPG-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2152.JPG-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42665a4c elementor-widget elementor-widget-post-info\" data-id=\"42665a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-aa4fcf3 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/author\/web-master-unan\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tweb-master-unan\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e1ee0d7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/odp\/reportajes\" class=\"elementor-post-info__terms-list-item\">Reportajes<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22b7949 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/2026\/09\/09\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>septiembre 9, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e737ee elementor-widget elementor-widget-text-editor\" data-id=\"79e737ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las estudiantes de la carrera de <a href=\"https:\/\/www.unan.edu.ni\/index.php\/oferta-educativa\/ciencias-economicas-y-administrativas.odp\">Administraci\u00f3n de Empresas<\/a> de UNAN-Managua\/<a href=\"https:\/\/www.facebook.com\/faremcarazooficial\">CUR-Carazo<\/a> Brisa Matus, Claudia Brenes, Ang\u00e9lica L\u00f3pez y Tatiana Talavera crearon un modelo de negocio centrado en la producci\u00f3n y comercializaci\u00f3n de <a href=\"https:\/\/kefirartesanal.com\/\">k\u00e9fir artesanal<\/a>. Este proyecto responde a la creciente demanda de consumidores motivados por la alimentaci\u00f3n natural, libre de aditivos artificiales y con alto valor nutricional.\u00a0\u00a0<\/p><p>A trav\u00e9s de esta iniciativa creada a partir del Integrador III, las universitarias desarrollaron competencias profesionales clave como el <a href=\"https:\/\/www.questionpro.com\/blog\/es\/analisis-de-mercado\/\">an\u00e1lisis prospectivo de mercado<\/a>, la toma de decisiones estrat\u00e9gicas basadas en evidencia y fortalecieron sus destrezas t\u00e9cnicas en gesti\u00f3n de operaciones, finanzas, control de calidad e <a href=\"https:\/\/openknowledge.fao.org\/bitstreams\/1e107118-c9a9-4ae8-898f-a71e3d4927a6\/download\">inocuidad alimentaria<\/a>, <a href=\"https:\/\/www.bing.com\/search?q=empaque+ecol%C3%B3gico&amp;cvid=7b5e498e58554a67bb8f0f25c776d2ea&amp;gs_lcrp=EgRlZGdlKgYIABBFGDkyBggAEEUYOTIGCAEQABhAMgYIAhAAGEAyBggDEAAYQDIGCAQQABhAMgYIBRAAGEAyBggGEAAYQDIICAcQ6QcY_FXSAQc4ODVqMGo0qAIAsAIA&amp;FORM=ANAB01&amp;PC=U531\">empaque ecol\u00f3gico<\/a> y marketing digital.\u00a0<\/p><p>Frente al reto del desconocimiento del producto en el mercado, el equipo demostr\u00f3 su capacidad resolutiva al implementar un plan de diferenciaci\u00f3n que combina la conservaci\u00f3n natural del k\u00e9fir con sabores frutales atractivos y envases reutilizables.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-183655\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_8326.JPG.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_8326.JPG.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_8326.JPG-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_8326.JPG-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_8326.JPG-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>Esta estrategia comercial y comunicacional ayud\u00f3 a posicionar la marca y tambi\u00e9n a fomentar el consumo responsable y h\u00e1bitos de alimentaci\u00f3n saludables dentro del entorno social.\u00a0\u00a0<\/p><p>Esta iniciativa estudiantil enfocada a la agregaci\u00f3n de valor a insumos locales contribuye a la autonom\u00eda financiera y al bienestar socioecon\u00f3mico en concordancia con la <a href=\"https:\/\/www.bing.com\/search?q=estrategia+nacional+de+educaci\u00f3n&amp;cvid=ea755df520424cb6b14e1bf4b611c053&amp;gs_lcrp=EgRlZGdlKgYIABBFGDkyBggAEEUYOTIGCAEQRRg7MgYIAhAAGEAyBggDEAAYQDIGCAQQABhAMgYIBRAAGEAyBggGEAAYQDIGCAcQABhAMgYICBBFGDwyCAgJEOkHGPIHMggIChDpBxj8VdIBCDgyNDRqMGo0qAIAsAIA&amp;FORM=ANAB01&amp;PC=U531\">Estrategia Nacional de Educaci\u00f3n<\/a>, que promueve una ense\u00f1anza de calidad centrada en la formaci\u00f3n pr\u00e1ctica y el emprendimiento.\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-183656\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2298.JPG.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2298.JPG.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2298.JPG-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2298.JPG-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2298.JPG-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>A futuro, el equipo contempla la ampliaci\u00f3n de presentaciones y el establecimiento de alianzas estrat\u00e9gicas con gimnasios, tiendas de nutrici\u00f3n y supermercados locales para su comercializaci\u00f3n.\u00a0 \u00a0<\/p><p>El k\u00e9fir artesanal trasciende como un modelo ejemplar donde el rigor cient\u00edfico, la responsabilidad social y la innovaci\u00f3n empresarial confluyen para formar <a href=\"https:\/\/www.unan.edu.ni\/index.php\/la-institucion-mision-y-vision\">profesionales integrales<\/a> capaces de transformar su contexto para alcanzar la sostenibilidad y el progreso nacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-32982414 elementor-share-buttons--skin-framed elementor-share-buttons--shape-rounded elementor-share-buttons--view-icon elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"32982414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div 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tabindex=\"0\" aria-label=\"Compartir en whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7344f35f\" data-id=\"7344f35f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f552588 elementor-widget elementor-widget-spacer\" data-id=\"1f552588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-766bf153 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"766bf153\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67df6461\" data-id=\"67df6461\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b73288d elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"3b73288d\" data-element_type=\"widget\" data-e-type=\"widget\" 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