{"id":182197,"date":"2026-08-27T14:27:12","date_gmt":"2026-08-27T20:27:12","guid":{"rendered":"https:\/\/www.unan.edu.ni\/?p=182197"},"modified":"2026-08-27T16:09:52","modified_gmt":"2026-08-27T22:09:52","slug":"estudiantes-de-ciencias-economicas-comparten-experiencias-sobre-marquetin-digital","status":"publish","type":"post","link":"https:\/\/www.unan.edu.ni\/index.php\/notas-informativas\/estudiantes-de-ciencias-economicas-comparten-experiencias-sobre-marquetin-digital.odp","title":{"rendered":"Estudiantes de Ciencias Econ\u00f3micas comparten experiencias sobre m\u00e1rquetin digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"182197\" class=\"elementor elementor-182197\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-434bccce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"434bccce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b0f9c9b\" data-id=\"3b0f9c9b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77160ad8 elementor-widget elementor-widget-spacer\" data-id=\"77160ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b41685 elementor-widget elementor-widget-text-editor\" data-id=\"12b41685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNOTICIAS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8e0e88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8e0e88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-73cc8db0\" data-id=\"73cc8db0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-74f2103c\" data-id=\"74f2103c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-508d6016\" data-id=\"508d6016\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bab6cf5 elementor-widget elementor-widget-spacer\" data-id=\"1bab6cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55088de1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"55088de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Estudiantes de Ciencias Econ\u00f3micas comparten experiencias sobre m\u00e1rquetin digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c642c63 elementor-widget elementor-widget-spacer\" data-id=\"7c642c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-186612f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"186612f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-561dae37\" data-id=\"561dae37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21b58258 elementor-widget elementor-widget-image\" data-id=\"21b58258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"576\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/1-IMG_9220.JPG.jpg\" class=\"attachment-full size-full wp-image-182198\" alt=\"Estudiantes de Ciencias Econ\u00f3micas comparten experiencias sobre m\u00e1rquetin digital\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/1-IMG_9220.JPG.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/1-IMG_9220.JPG-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/1-IMG_9220.JPG-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/1-IMG_9220.JPG-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcde360 elementor-widget elementor-widget-post-info\" data-id=\"2dcde360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-aa4fcf3 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/author\/dci\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tDirecci\u00f3n de Comunicaci\u00f3n Institucional\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e1ee0d7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/odp\/notas-informativas\" class=\"elementor-post-info__terms-list-item\">notas informativas<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22b7949 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/2026\/08\/27\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>agosto 27, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e202f6 elementor-widget elementor-widget-text-editor\" data-id=\"79e202f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Marketing digital como herramienta para generar ingresos, experiencias y oportunidades desde la Universidad<\/strong><\/em> fue el tema de la conferencia en la que participaron estudiantes del \u00c1rea de Conocimiento de\u00a0 Ciencias Econ\u00f3micas y Administrativas, con el fin de aplicar estos conocimientos en proyectos emprendedores y de vinculaci\u00f3n universidad-empresa.\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-182200\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-IMG_9256.JPG.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-IMG_9256.JPG.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-IMG_9256.JPG-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-IMG_9256.JPG-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/2-IMG_9256.JPG-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>Esta actividad acad\u00e9mica estuvo enmarcada en la conmemoraci\u00f3n de la gesta heroica de Pancas\u00e1n, acontecida un 27 de agosto de 1967, en la que guerrilleros sandinistas ofrendaron su vida mientras luchaban contra la dictadura somocista. Los protagonistas reflexionaron sobre el legado de los h\u00e9roes y m\u00e1rtires que han hecho posible que en la actualidad la juventud goce de sus derechos, particularmente, en el \u00e1mbito educativo.\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-182201\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/3-IMG_9281.JPG.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/3-IMG_9281.JPG.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/3-IMG_9281.JPG-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/3-IMG_9281.JPG-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/3-IMG_9281.JPG-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>Mediante una exposici\u00f3n din\u00e1mica y participativa, los protagonistas abordaron c\u00f3mo el marketing digital ha evolucionado en los \u00faltimos a\u00f1os convirti\u00e9ndose en un generador de ingresos y oportunidades en el mercado digital. Igualmente, contextualizaron con casos pr\u00e1cticos que propiciaron el an\u00e1lisis de las redes sociales y enfatizaron en la importancia de la \u00e9tica, la originalidad y la propiedad intelectual.\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-182202\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4-IMG_9312.JPG.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4-IMG_9312.JPG.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4-IMG_9312.JPG-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4-IMG_9312.JPG-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/4-IMG_9312.JPG-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>Este espacio de formaci\u00f3n continua, propicia la preparaci\u00f3n integral de los estudiantes, a quienes se les dota de herramientas fundamentales para su desarrollo profesional y personal. En esta ocasi\u00f3n, se les inst\u00f3 a ser creativos e innovadores al momento de generar sus ideas y ofrecer sus productos, a crear su propia marca y a aprovechar responsablemente las plataformas digitales.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ff778b elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"69ff778b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"69ff778b\" data-elementor-lightbox-title=\"IMG_9211.JPG\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTgyMjAzLCJ1cmwiOiJodHRwczpcL1wvd3d3LnVuYW4uZWR1Lm5pXC93cC1jb250ZW50XC91cGxvYWRzXC9JTUdfOTIxMS5KUEcuanBnIiwic2xpZGVzaG93IjoiNjlmZjc3OGIifQ%3D%3D\" href=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_9211.JPG.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_9211.JPG.jpg\" alt=\"IMG_9211.JPG\" \/><\/figure><\/a><\/div><div 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