{"id":139198,"date":"2025-07-31T14:15:46","date_gmt":"2025-07-31T20:15:46","guid":{"rendered":"https:\/\/www.unan.edu.ni\/?p=139198"},"modified":"2025-07-31T14:55:22","modified_gmt":"2025-07-31T20:55:22","slug":"aprender-y-emprender-aspectos-fundamentales-en-la-vida-de-douglas-amador","status":"publish","type":"post","link":"https:\/\/www.unan.edu.ni\/index.php\/vida-universitaria\/aprender-y-emprender-aspectos-fundamentales-en-la-vida-de-douglas-amador.odp","title":{"rendered":"Aprender y emprender, aspectos fundamentales en la vida de Douglas Amador"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"139198\" class=\"elementor elementor-139198\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6928e5d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6928e5d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1753aae3\" data-id=\"1753aae3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-267658df\" data-id=\"267658df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6a16fc0c\" data-id=\"6a16fc0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd04de4 elementor-widget elementor-widget-spacer\" data-id=\"2cd04de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43823443 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43823443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Aprender y emprender, aspectos fundamentales en la vida de Douglas Amador<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664ce9cc elementor-widget elementor-widget-spacer\" data-id=\"664ce9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5972c44c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5972c44c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68d44031\" data-id=\"68d44031\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e6c5ae elementor-widget elementor-widget-image\" data-id=\"62e6c5ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"576\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_1475-1.jpg\" class=\"attachment-full size-full wp-image-139199\" alt=\"Aprender y emprender, aspectos fundamentales en la vida de Douglas Amador\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_1475-1.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_1475-1-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_1475-1-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_1475-1-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a088cd elementor-widget elementor-widget-post-info\" data-id=\"17a088cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-aa4fcf3 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/author\/dci\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tDirecci\u00f3n de Comunicaci\u00f3n Institucional\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e1ee0d7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/odp\/vida-universitaria\" class=\"elementor-post-info__terms-list-item\">Vida universitaria<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22b7949 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/2025\/07\/31\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>julio 31, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b60da2 elementor-blockquote--skin-quotation elementor-widget elementor-widget-blockquote\" data-id=\"57b60da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tGracias a los conocimientos que me brinda la Universidad he implementado estrategias de mercadeo, he realizado campa\u00f1as publicitarias y he logrado realizar una segmentaci\u00f3n en mi negocio\u00bb\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d04b750 elementor-widget elementor-widget-text-editor\" data-id=\"1d04b750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como un joven autodidacta, que le gusta aprender y emprender, se define Douglas Amador, quien estudia la carrera de <a href=\"https:\/\/www.unan.edu.ni\/index.php\/oferta-educativa\/ciencias-economicas-y-administrativas.odp#CEA_Mercadotecnia\" target=\"_blank\" rel=\"noopener\">Mercadotecnia<\/a> en la UNAN-Managua\/CUR-Matagalpa, donde destaca por llevar los conocimientos adquiridos en el aula de clases a la consolidaci\u00f3n de su agencia de paqueter\u00eda.<\/p><p>Desde su infancia ha destacado acad\u00e9micamente. Fue excelencia acad\u00e9mica en la primaria y secundaria. Particip\u00f3 en concursos de poes\u00eda, en los que obtuvo el segundo lugar a nivel municipal, asimismo, particip\u00f3 en olimpiadas de matem\u00e1tica y oratoria, donde a nivel departamental, obtuvo el primer lugar.<\/p><p>Por herencia de su abuela, el joven tiene un esp\u00edritu de crear e innovar para emprender, caracter\u00edstica que lo ha diferenciado en su familia, pues desde 2024 inici\u00f3 un viaje como protagonista que lidera una agencia de env\u00edos, donde se ha encontrado muchos retos como la existencia de un mercado establecido que brindara el mismo servicio y tener que trabajar arduamente para tener la confianza de sus m\u00e1s de 50 clientes a nivel nacional.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-139301\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/212-1.jpg\" alt=\"\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/212-1.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/212-1-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/212-1-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/212-1-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p>Para ello el futuro profesional se enfoc\u00f3 en brindar una atenci\u00f3n m\u00e1s cercana, principalmente brindando su servicio con responsabilidad, lo que ha hecho que los clientes satisfechos lo recomienden, donde adem\u00e1s ha puesto en pr\u00e1ctica los conocimientos obtenidos en su carrera y en diferentes cursos realizados en Ingl\u00e9s, Dise\u00f1o Gr\u00e1fico, Marketing para Emprendimientos y Publicidad en Redes Sociales.<\/p><p>Sobre su carrera, el joven refiere que la decidi\u00f3 estudiar porque aporta en todo sentido a la creaci\u00f3n de un negocio y a su sostenibilidad, adem\u00e1s que en el mercado un tema importante es c\u00f3mo vender, donde la Mercadotecnia cumple un rol fundamental, pues mediante esta se fortalecen competencias sobre c\u00f3mo llegar al p\u00fablico meta, seg\u00fan los productos y servicios que se ofrezcan, \u00abgracias a los conocimientos que me brinda la Universidad, he implementado estrategias de mercadeo, he realizado campa\u00f1as publicitarias, y he logrado realizar una segmentaci\u00f3n en mi negocio\u00bb.<\/p><p>Douglas enfatiza en que todo emprendedor debe conocer tres aspectos fundamentales en Mercadotecnia, conocer a su cliente meta, comunicar la propuesta de valor y saber aprovechar las diferentes plataformas digitales para llegar a un mayor n\u00famero de personas, pues las redes sociales son un puente para dar a conocer los emprendimientos locales, por lo que el marketing se puede hacer en todo momento y desde cualquier lugar.<\/p><p>El futuro mercad\u00f3logo valora como positivo que muchos emprendedores est\u00e1n utilizando estrategias de mercadeo y de esa forma est\u00e9n haciendo crecer sus negocios. Asimismo, asegura que sus metas a futuro son crecer como empresario y profesionalmente, adem\u00e1s de ser ejemplo y alguien que motive a las dem\u00e1s personas para luchar por sus metas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-33eb8448 elementor-share-buttons--skin-framed elementor-share-buttons--shape-rounded elementor-share-buttons--view-icon elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"33eb8448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14061ba3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14061ba3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-371387e8\" data-id=\"371387e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6779ef62 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"6779ef62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPerfiles\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3c500 elementor-widget elementor-widget-spacer\" data-id=\"1c3c500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e105e3d elementor-hidden-tablet elementor-hidden-phone elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"2e105e3d\" data-element_type=\"widget\" data-e-type=\"widget\" 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