{"id":133132,"date":"2025-06-20T11:53:14","date_gmt":"2025-06-20T17:53:14","guid":{"rendered":"https:\/\/www.unan.edu.ni\/?p=133132"},"modified":"2025-06-20T12:00:09","modified_gmt":"2025-06-20T18:00:09","slug":"emprendedores-se-capacitan-en-la-importancia-de-la-calidad-en-los-productos-y-servicios","status":"publish","type":"post","link":"https:\/\/www.unan.edu.ni\/index.php\/notas-informativas\/emprendedores-se-capacitan-en-la-importancia-de-la-calidad-en-los-productos-y-servicios.odp","title":{"rendered":"Emprendedores se capacitan en el mejoramiento de la calidad de productos y servicios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"133132\" class=\"elementor elementor-133132\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-324ec0c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"324ec0c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-236243\" data-id=\"236243\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-387d013a elementor-widget elementor-widget-spacer\" data-id=\"387d013a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1a5daf elementor-widget 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class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-67df5fd2\" data-id=\"67df5fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-11a290a3\" data-id=\"11a290a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ab89ac elementor-widget elementor-widget-spacer\" data-id=\"23ab89ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb04a1b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7eb04a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Emprendedores se capacitan en el mejoramiento de la calidad de productos y servicios<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34836882 elementor-widget elementor-widget-spacer\" data-id=\"34836882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2444becd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2444becd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-294c713\" data-id=\"294c713\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-677d0501 elementor-widget elementor-widget-image\" data-id=\"677d0501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"576\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2528-1.jpg\" class=\"attachment-full size-full wp-image-133133\" alt=\"Emprendedores se capacitan en la importancia de la calidad en los productos y servicios\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2528-1.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2528-1-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2528-1-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2528-1-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fa44ab elementor-widget elementor-widget-post-info\" data-id=\"25fa44ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-aa4fcf3 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/author\/dci\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tDirecci\u00f3n de Comunicaci\u00f3n Institucional\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e1ee0d7 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/odp\/direccion-de-investigacion\" class=\"elementor-post-info__terms-list-item\">Direcci\u00f3n de investigaci\u00f3n<\/a>, <a href=\"https:\/\/www.unan.edu.ni\/index.php\/odp\/notas-informativas\" class=\"elementor-post-info__terms-list-item\">notas informativas<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22b7949 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.unan.edu.ni\/index.php\/2025\/06\/20\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>junio 20, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3341dabc elementor-widget elementor-widget-text-editor\" data-id=\"3341dabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En el marco del Programa de Fortalecimiento a la Producci\u00f3n Creativa (COCREAMOS), la Secretar\u00eda de Econom\u00eda Creativa y la UNAN-Managua efectuaron el Taller sobre Mejoramiento e importancia de la calidad en los productos y servicios para el desarrollo de emprendimientos con la aplicaci\u00f3n de estandarizaci\u00f3n a trav\u00e9s de ficha de producto, flujo de proceso y t\u00e9cnicas de comunicaci\u00f3n asertiva para la atenci\u00f3n al cliente con el prop\u00f3sito de fortalecer y promover un enfoque de mejora continua.\u00a0\u00a0<\/p><p>Este encuentro realizado en el Centro de Innovaci\u00f3n y Dise\u00f1o cont\u00f3 con la participaci\u00f3n de protagonistas de los departamentos de Carazo, Masaya, Granada, Chinandega, Le\u00f3n, Rivas y Managua y tuvo un enfoque orientado a la mejora continua como un proceso permanente, aplicando herramientas pr\u00e1cticas que permitan la estandarizaci\u00f3n de los productos.<\/p><figure id=\"attachment_133135\" aria-describedby=\"caption-attachment-133135\" style=\"width: 1070px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-133135\" src=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2523.jpg\" alt=\"Emprendedores realizan dramatizaci\u00f3n a fin de aplicar t\u00e9cnicas de comunicaci\u00f3n asertiva.\" width=\"1080\" height=\"576\" srcset=\"https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2523.jpg 1080w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2523-300x160.jpg 300w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2523-1024x546.jpg 1024w, https:\/\/www.unan.edu.ni\/wp-content\/uploads\/IMG_2523-768x410.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-133135\" class=\"wp-caption-text\">Emprendedores realizan dramatizaci\u00f3n con el fin de aplicar t\u00e9cnicas de comunicaci\u00f3n asertiva.<\/figcaption><\/figure><p>Los emprendedores, con negocios con m\u00e1s de un a\u00f1o de funcionamiento en el mercado en rubros potenciales como textil, cuero, gastronom\u00eda y artesan\u00edas, tuvieron la oportunidad de dominar t\u00e9cnicas de comunicaci\u00f3n asertiva para la atenci\u00f3n al cliente y sobre la importancia de la calidad en los productos y servicios para el desarrollo de emprendimientos. La capacitaci\u00f3n fue facilitada por especialistas de la UNAN-Managua y del Ministerio para la Promoci\u00f3n de Emprendimientos.\u00a0<\/p><p>Durante este espacio, los protagonistas organizados en equipo realizaron dramatizaciones personificando a un cliente dif\u00edcil y un emprendedor, con la idea de aplicar t\u00e9cnicas de comunicaci\u00f3n asertiva; adem\u00e1s se les brind\u00f3 recomendaciones acerca de c\u00f3mo lograr la satisfacci\u00f3n de los clientes, siendo la calidad en productos y servicios elementos cruciales para el \u00e9xito de una empresa.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb9c80b elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"4cb9c80b\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-640f4b8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"640f4b8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67381262\" data-id=\"67381262\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db29939 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"1db29939\" data-element_type=\"widget\" data-e-type=\"widget\" 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